That says back in the elite for the RC Lens, says higher market potential, with regard to the sale of derivatives in the colors of the club. It is in the logic of things and to prepare for it, the Nordic club has just extended its partnership with the company M2A, specialized in merchandising. The two parties have been working together for 10 years, but this is the first official license agreement granting M2A merchandising distribution rights in GMS, until June 2021.
RC Lens and M2A continue a 10-year collaboration
The Lens Racing Club is a privileged partner for M2A. I am very pleased to sign this agreement, which continues the collaboration that has been underway for more than 10 years. There is a real synergy between the know-how of our company and this historic club of French football», says Geoffroy Valéry, the CEO of the group. M2A aims to “lead the implementation of its merchandising distribution strategy”. The agency is responsible for producing and marketing, mainly textiles (t-shirts, polo shirts, sweatshirts, caps, cups, slings, etc.), in the colors (blood and gold) of the Lense club.
Related products for sports clubs and events
In addition to the Nordists, M2A collaborates nationally with all the professional football clubs, and extends its know-how to the clubs of the Top 14 rugby, hockey, if not F1 (GP de France) and now eSport since the sector is growing strongly.
@SportuneFrance – Le meilleur du sport business