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About us?

Our history

Founded in Lyon in 1999, M2A Group quickly established itself as the benchmark for derivative products intended for fans and supporters. Present on the French and European market and with a unique expertise, M2A Sports & Entertainment Merchandising adapts its offer to the various players in sport and Entertainment (culture, leisure, entertainment) to enable them to capitalize on the emotion generated to their audiences.

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Coming from the sports world, in 20 years, M2A has been able to rely on a unique know-how, a clever balance between internal resources and specialized partners to become a reference in the design and marketing of derivatives adapted to all types of universes (Sport, Entertainment).

Some figures


20 years
of existence

More than 100
Professionals Clubs & Entertainment customers

4 M€
inclusding 18% EXPORT


languages spoken
English, Spanish, Portuguese,
Arabic, Taïwanese, Mandarin


Capitalize on emotion!

Chairman’s message

Since 1999 and thanks to our team of 11 experts, we advise, develop and create ranges of objects and textiles that allow to cultivate the reputation of our customers: professional clubs and actors of the Entertainment.

We have been close to our customers for 20 years and the emotion they generate to connect them to their fans through merchandising.

Merchandising is a real marketing link between the brand and its various audiences.

Our agility and experience allow us to be always close to trends and markets.

They trust us !

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